Maybe the most creative people out there  – or the most cynical – are the ones who make the ads after all.

Latest Apple ad ‘The Song’ finds a teenager who comes across an old record, a pressie from her gran to her grand-dad decades back. They can’t be together for the holidays so her gran sings the Gershwins’ ‘Love Is Here to Stay’ heard on the little 45. Suitably touched the girl learns the song and puts together her own accompaniment leaving her version on an iPad mini (natch) for her gran to listen to. Aww.